In this session, Broadcasters will discuss their commercial initiatives for sustainability and how brands can benefit. We’ll also hear from the brands leading the charge towards a greener future and their learnings.
Join host Karen Fraser (Senior Director, IPSOS), and panellists Danielle Kelly (Director of Sales & Strategy Scotland, STV), Lucy Crotty (Cultural Insight & Strategy Lead, ITV Commercial), Tom Patterson (Group Digital Manager and Co-Founder of 4Earth, Channel 4), Ben Newbury (Marketing Lead, Yorkshire Tea), and Margaret Jobling (CMO, NatWest) for this special event, live from COP.